Düsseldorf/Sao Paulo. From Düsseldorf to Shanghai and Mumbai, on to Dubai and from 2012 on to Sao Paulo: ALUMINIUM, the world’s leading trade fair partner for the aluminium industry, once more extends its global activities. Starting next year, it will also hold an event in Brazil.
With International ALUMINIUM BRAZIL, which will take place from 24 to 26 April 2012 as part of EXPOALUMINIO, Reed Exhibitions is intensifying its event activities in the world’s most important regions for the aluminium industry.
As a growing economical superpower, Brazil – third largest supplier of bauxite in the world and, with an output of 1.6 million tons the number 7 among primary aluminium producers – holds a key position on the South American continent also in aluminium production and processing. “As part of its ‘ALUMINIUM goes global’ strategy, ALUMINIUM is closing a gap with its presence in Brazil”, says Hans-Joachim Erbel, CEO of ALUMINIUM organiser Reed Exhibitions Deutschland GmbH.
Even today, EXPOALUMINIO, which is performed by ABAL and organised by Reed Exhibitions Alcantara Machado bringing together 120 exhibitors and more than 10,000 trade visitors on an exhibition area of 5,000 m², is one of the most important meeting places for the aluminium industry on the American continent. “With the International ALUMINIUM BRAZIL Area as part of EXPOALUMINIO we offer companies with worldwide operations a targeted entry into one of the most dynamic markets with a world format”, says Hans-Joachim Erbel. In a first step, an area of approximately 2,000 m² is planned.